Case Studies

Real world email marketing strategies that generated more sales for my clients’ e-commerce stores.

Bite-sized and easily implementable.

Lessons From a $67.9k Black Friday and Cyber Monday Promo Campaign (2023).

February 25, 2024

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Carlo Mercado

2023 is not only Black Friday to remember, but also a whole year most businesses will never forget. Personally as an email copywriter, this promo tested me if I’m worth my salt. Why? Because the economy that year was walking on thin ice. Companies are laying people off. And cost of living keeps going up,
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How a Supplement Brand DOUBLED His Annual Email Sales in 8 Months.

June 2, 2023

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Carlo Mercado

$ 198,392 vs. $ 561,914. That’s my client’s email revenue 12 months before and after I worked on his email flows and campaigns. In this case study, I’ll share: How our email campaigns helped my client exceed his previous 12-months email revenue in 4 months (December 2022)… …and how we doubled it in 8 months
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