Direct Response Email Copywriter
Conversion-Focused Emails for ECommerce Brands.
★ ★ ★ ★ ★
His emails generated over $600k for our clients in Nov & Dec, contributing mightily to our most successful BFCM & Holiday Season ever. He helped us promote a client’s new subscription offer whose launch was subpar, and his 2 emails more than DOUBLED the amount of subscriptions sold during their original launch.
Ben Kropkof, TEA Growth Partners
★ ★ ★ ★ ★
His expertise and meticulous attention to detail transformed our operations. Not only did he streamline the technical setup, but his copywriting skills also enhanced our messaging, leading to noticeably improved results across our campaigns. He’s been a pleasure to work with—professional, responsive, and truly invested in our success.
Simon St. Ledger, Rapid Nutrition
★ ★ ★ ★ ★
We were new to setting up in Klaviyo so Carlo sorted out our flows. These worked like magic automating our email sales. Then he worked with us to craft our monthly campaigns which maximized our customer retention and revenue. We ended up having over 47% of our revenue attributed to email.
Adam Wright, Human Tonik
★ ★ ★ ★ ★
I connected with him right away. He helped me with one of may launches which was very successful. He dove in to all my materials and philosophy, and got my voice and messaging clearly. I’ve tried others in the past, but none of them worked out. Carlo is a keeper. He’s got it all together.
Ella Magers, Sexy Fit Vegan
Brands I’ve Helped
I work with brands who also put premium on Email Copy. (Not just Design).
When clients approach me, they usually need help with two things:
First, they don’t want ‘generic’ emails.
And more importantly…
They want tried and tested email content that specifically work for their products.
If that’s you… here’s how I’ll work on your email marketing:
Direct Response Copy
Copy that’s proven to get more sales.
No cringe wordplay puns or cheesy alliterations.
We’ll communicate everything your customers care about when buying your products:
- Benefits that deliver on their promise.
- Science-backed research.
- How your products can solve their problems and improve their lives.
Etc.
Your emails will also feel personal and conversational with your voice and tone.
This way, we can position your brand as the best and only choice in your industry.
Direct Response Design
Your email designs will reflect your brand identity.
But every element must work to guide the customer toward a single conversion goal — sales.
NOT to “look good” or be pretty for pretty’s sake.
No unnecessary fluff or distractions.
By combining both Direct Response Copy & Design, you can achieve results like this:
This is a revenue data from my client’s Klaviyo account taken 12 months after I worked on his emails.
During this period, our emails have generated:
- +$581,914 revenue. That’s TRIPLE the email revenue from the previous year.
- +$215,744 revenue on AUTOPILOT and exceeded last year’s TOTAL revenue from email flows alone. That’s a +139.74% lift from the previous year.
- +$83,964 from non-promotional email newsletters.
- Generated 80% of all Black Friday & Cyber Monday sales from emails alone. That’s 4.6x more sales than the previous year’s BFCM.
- $20,000+ revenue in the first 5 days from a NEW beetroot supplement launched to a small email list of 3,000+ subscribers.
And many more including…
Helping this supplement brand cross their FIRST EVER 7-figure revenue year with a +46% lift from emails.
★ ★ ★ ★ ★
What really stands out is his knowledge and understanding of strategy when it comes to email marketing – not just his copywriting skills (which are excellent). Bottom line — if you’re looking for a talented email copywriter/list manager who does great work, and turns it around quickly, I highly recommend hiring Carlo.
Ben Kropkof, TEA Growth Partners
Services & Rates
Whether it’s an email flow, launch sequence or promo campaigns, I charge:
US$ 100 per email
Which also includes the overall email marketing strategy, email copy and design, email setup in Klaviyo, and list management and segmentation.